Design, Art Direction, Illustration
Artboard 1.png

1-2-3 MENU

McDonald's is about to launch a $1, $2 and $3 item menu. A few months ago I was asked to contribute some logo explorations for this launch. I took this as an opportunity to incorporate the influence of handpainted grocery signage - informative, full of personality, and the opposite of snobby.

McDonald's is about to launch a $1, $2 and $3 item menu. A few months ago I was asked to contribute some logo explorations for this launch. I took this as an opportunity to incorporate the influence of handpainted grocery signage - informative, full of personality, and the opposite of snobby.