Design, Art Direction, Illustration
 As always, projects start with a mood board. This style of mood boarding is more in line with the kind of work I did when I worked in fashion: more collage-based, more narrative, and painting a picture of the concept by presenting a whole lifestyle. Palettes, art, interior design and geography are incorporated.

HATCH SALSA

Concepts for a proposed redesign of Hatch salsas, a brand specializing in chilies, the pride of Santa Fe's regional cuisine.