Brand Building and Evolution
Coffee & Donuts is a fictional cafe brand I created for an abandoned Dairy Queen down the street from my old apartment in the Logan Square neighborhood of Chicago (it’s now the original Parsons Chicken & Fish). At the time, Logan Square only had one coffee shop. What if that abandoned Dairy Queen became another neighborhood spot?
Learning about Logan Square
Let’s look at where we want to put this cafe.
What’s different?
I suppose verything is different now.
Coffee and Donuts, the first time around
Where did this project come from?